More Choices...Less Sales?
Volume 3 Number 2, August 2010
I recently read about a very interesting marketing experiment conducted in a grocery store. One group of shoppers were offered the opportunity to taste a selection of 24 flavors of jams, while a second group was offered only 6. In the first group, the greater variety of options attracted more people to sample the jams...but fewer people actually bought. In the second group, fewer shoppers stopped to taste the 6 jams offered, but sales from this group were five times higher than the first!
Cart Before the Horse? - Why RFP's are the Worst Way to Choose a Marketing Firm
Volume 3 Number 2, August 2010
Being in the hospitality business you have probably had to answer your share of Requests for Proposal. You probably love the process as much as I do. But when it comes to hiring a creative firm, RFP's present a unique assortment of bug-a-boos!
Winters Advertising & Public Relations is proud to announce that the winner of our 2nd Annual Pineapple Recipe Contest is Janice Elder of Charlotte, NC.
Volume 3 Number 2, August 2010
"Even though I juggle a full-time job and an active life, I genuinely enjoy preparing nutritious and delicious meals almost every night. Thanks to modern conveniences, it's not a chore but an expression of love and creativity, and what fun along the way! Fresh fruits and vegetables are a constant source of inspiration for my meal planning,and pineapple is my very favorite fruit - I use it in a variety of dishes, from appetizers to main dishes to salads and desserts. It's always in season, always delicious, endlessly adaptable and never fails to impress, plus the health benefits are significant."
- Janice Elder
